Growth marketing - MELIH ABDULHAYOGLU

Melih AbdulhayogluNovember 2, 2025

Why 90% of Rebrands Fail: The Neuroscience of Familiarity Every few years, a new CMO declares: “It’s time for a fresh look.” The logo changes.The packaging changes.The website changes. And then — sales collapse. 💥 Why?Because most rebrands break one of the most powerful forces in human behavior: 👉 Status Quo Bias — our subconscious […]

Melih AbdulhayogluJune 16, 2024

Within the realm of marketing, demand generation and lead generation are often used synonymously, but they have distinct meanings and roles. Understanding these strategies is crucial for effectively targeting ideal customers and boosting sales. Quick Overview of Demand Generation vs. Lead Generation Demand Generation – Top of the funnel (TOFU) Lead Generation -Bottom of […]