All posts by Melih


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Within the realm of marketing, demand generation and lead generation are often used synonymously, but they have distinct meanings and roles. Understanding these strategies is crucial for effectively targeting ideal customers and boosting sales.

Quick Overview of Demand Generation vs. Lead Generation Demand Generation – Top of the funnel (TOFU) Lead Generation

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This is about internal business meetings, not meetings with prospects, customers, or third parties.The biggest frustration is when meetings drag on endlessly, leaving tasks unfinished. People often complain, saying, ‘Yes, but we talked about that…’ . A symptom of unproductive meetings.

Based on my experience, internal business meetings can

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In the rapidly evolving landscape of cybersecurity, businesses face an ever-increasing array of threats that can compromise sensitive data and disrupt operations. Cyber insurance has become a critical component of risk management strategies, offering a financial safety net in the event of a cyber incident. However, the role of cyber insurance

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Endpoint Detection and Response (EDR) was a groundbreaking innovation. Companies like CrowdStrike played a pivotal role in advancing cybersecurity, and their contributions were invaluable. However, as the cybersecurity landscape has evolved, the solutions offered by CrowdStrike, SentinelOne, and similar companies have become insufficient. Today’s threats are more sophisticated, breaches are more

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In the rapidly evolving landscape of cybersecurity, no vendor should claim their product is effective unless they are transparent with their users and release their Cyber Transparency Metrics. At Xcitium, we believe that transparency and accountability are paramount. This is why we are inviting our competitors, CrowdStrike and SentinelOne, to follow