Melih AbdulhayogluNovember 2, 2025
Why 90% of Rebrands Fail: The Neuroscience of Familiarity Every few years, a new CMO declares: “It’s time for a fresh look.” The logo changes.The packaging changes.The website changes. And then — sales collapse. 💥 Why?Because most rebrands break one of the most powerful forces in human behavior: 👉 Status Quo Bias — our subconscious […]
