Author: Melih Abdulhayoglu

A vendor who hides past failures but promises future security? A vendor with a transparent, proven track record of delivering security? In a cut-throat market like endpoint security, where competition is fierce and spending is high, success hinges on differentiation—showing buyers the value you offer preferably without increasing costs. But in such an unregulated industry, […]

As a tech incubator CEO, one of my most critical responsibilities is to equip people with the tools and mindset to constantly improve their work. But how do I teach this effectively? Is there a structured approach that guarantees success? Over time, I developed one. Here’s the process that works for me: Step 1: Flowchart […]

  When you invest in cybersecurity, the promise is simple: protection. You’re paying for a solution to keep your business safe from threats, prevent attacks, and minimize risk. So why are some Managed Detection and Response (MDR) vendors charging extra when that protection fails? The real question is, should you pay more when your security […]

In today’s fast-paced business world, success boils down to one key question: What are you really good at? Every successful company has a cornerstone, a product or service that defines them. For McDonald’s, it’s the burger. Nike? It’s the sneaker. Ford? Engines. What all these companies have in common is a laser-focused approach to mastering […]

Sales management isn’t a one-size-fits-all approach, especially when you consider the varied experience levels of your sales team. For seasoned, high-performing salespeople, a more flexible, Outcome-Based Sales Management (OBSM) model might be the perfect fit. On the other hand, for less experienced or developing salespeople, a structured and consistent Activity-Based Sales Management (ABSM) approach can […]

As a leader, one of the most common frustrations is when your team doesn’t deliver what you expect. When this happens, the instinctive response is often to blame the employee. But, more often than not, the problem lies with the leadership. If your team isn’t meeting expectations, it typically boils down to one or more […]

In cybersecurity today, uni-detection tools—those that only detect bad files—leave a dangerous blind spot. This blind spot is where unknown files and any files that aren’t detected as malicious hide, waiting for an opportunity to cause harm. Relying solely on detecting bad files creates a false sense of security because the assumption is that if […]

The cybersecurity landscape has changed significantly over the years, evolving from simple virus protection to advanced, integrated systems capable of detecting and responding to sophisticated attacks. In this blog, we’ll explore the timeline of endpoint security technologies, from the early days of antivirus software to today’s cutting-edge Unified Zero Trust platform. We’ll also highlight four […]