In many organizations, the sales and marketing teams often find themselves at odds over the quality of leads being passed along the sales pipeline. A common refrain from sales teams is that marketing fails to deliver leads that are genuinely ready for sales engagement. This friction, while commonplace, stems largely from
1. Getting Attention of a Potential Customer
Getting the attention of potential customers is primarily about capturing their attention and making them aware of your product or service. Here are some common steps involved:
Identify the Target Audience: Understand who your potential customers are, including their demographics, interests, and needs. This