All posts by Melih

Ladies and gentlemen, grab your popcorn and settle in, because we’re about to dive into the thrilling saga of the Great Breach Parade! Imagine this: a grand spectacle where public companies, much to their chagrin, are mandated to publish their breaches for the world to see. Yes, you read that

In today’s digitally driven world, cybersecurity is paramount. Protecting sensitive data, securing personal information, and ensuring the integrity of systems are crucial responsibilities. However, the cybersecurity industry faces a significant challenge: the lack of standardized guidelines. This absence of guidelines creates confusion for consumers and businesses, leading to misguided investments and

In industries like automotive and aviation, transparency is key to maintaining trust and ensuring safety. Historical performance data is readily available, allowing consumers to make informed decisions based on past performance. Cybersecurity, however, remains shrouded in secrecy, even as it plays a critical role in protecting sensitive data and maintaining digital

In the fast-paced world of business, effective communication is paramount. Misunderstandings, delays, and inefficiencies can lead to frustration and hinder productivity. One common scenario where these issues arise is in prolonged email threads. To address this, I advocate for a simple yet powerful principle: The 3 Email Rule: By limiting email

Within the realm of marketing, demand generation and lead generation are often used synonymously, but they have distinct meanings and roles. Understanding these strategies is crucial for effectively targeting ideal customers and boosting sales.

Quick Overview of Demand Generation vs. Lead Generation Demand Generation – Top of the funnel (TOFU) Lead Generation