Melih Abdulhayoglu’s Blog | Insights on Cybersecurity

Melih AbdulhayogluNovember 2, 2025

Why 90% of Rebrands Fail: The Neuroscience of Familiarity Every few years, a new CMO declares: “It’s time for a fresh look.” The logo changes.The packaging changes.The website changes. And then — sales collapse. 💥 Why?Because most rebrands break one of the most powerful forces in human behavior: 👉 Status Quo Bias — our subconscious […]

Melih AbdulhayogluSeptember 21, 2025

There are two truths that, if deeply understood, could reshape how we live together as human beings. Taken together, these two truths point to a profound way forward: if we accept that reality is a mental construct and that equality is the only stable social contract, we can stop fighting over “truth” and start building […]

Melih AbdulhayogluAugust 12, 2025

In any legacy, detection-based security model—EDR, XDR, MDR—dwell time isn’t just a historical problem. It’s built into the architecture. Here’s why it exists now, will continue to exist, and will likely get worse: The Bottom Line:As long as your protection model depends on detection before action, you are hard-coding dwell time into your defenses. With […]

Melih AbdulhayogluJuly 27, 2025

🛑 $380 million.That’s the size of the lawsuit Clorox just filed against IT services provider Cognizant. The allegation?Negligence.Hackers reportedly exploited a manipulated password reset process inside Cognizant—one that bypassed Clorox’s own security protocols. The result?🚨 Corporate systems down🚨 Product shipments stalled🚨 Business continuity in shambles And now:A global brand is taking its MSP to court […]

Melih AbdulhayogluJuly 26, 2025

Every few months, a new security tool promises to reduce complexity, boost visibility, or finally “unify” your cybersecurity stack. And yet, the average security team today is buried under dozens—sometimes hundreds—of tools, dashboards, and policies. We’ve consolidated, integrated, and automated. So why does it still feel like we’re drowning? The answer lies in a blind […]

Melih AbdulhayogluJuly 13, 2025

Detection Alone Is Not a Defense: Ignorance Is No Longer an Excuse For too long, cybersecurity leaders have hidden behind one flawed assumption:“If we detect it fast enough, we can stop it.” This mindset is not just outdated—it’s dangerous. In a world of evolving ransomware, zero-day threats, and AI-generated malware, relying solely on detection-based security […]

Melih AbdulhayogluApril 26, 2025

What do top athletes and top salespeople have in common?More than you think. In the world of strength training, real progress doesn’t come from lifting what’s easy.It comes from pushing beyond the point of comfort — from discovering how much more you’re capable of under real pressure. Sales works the exact same way. A professional […]

Melih AbdulhayogluMarch 23, 2025

Assumption: The Silent Killer of Clear Communication In any conversation—whether at work, at home, or in a high-stakes boardroom—there’s one villain that quietly derails outcomes: assumption. It creeps in when someone nods without asking a question, when a leader skips a step because “they already know,” or when a team member hesitates to clarify because […]

Melih AbdulhayogluMarch 9, 2025

The Fundable Startup: Aligning Product Lifecycle with Funding Stages Startups don’t succeed by simply raising more money. They succeed by systematically reducing risk at each stage, demonstrating that their product and business model are ready for the next level. A great way to think about this journey is by aligning funding stages with the product […]

Melih AbdulhayogluJanuary 24, 2025

In a U.S. House Committee on Homeland Security hearing entitled “Unconstrained Actors: Assessing Global Cyber Threats to the Homeland,” Adam Meyers, revealed a staggering statistic: “Over the past year, China-nexus intrusions increased 150 percent across all sectors on average compared to 2023. These increases were most significant in the financial services, media, manufacturing, and industrials […]