Melih Abdulhayoglu’s Blog | Insights on Cybersecurity

Melih AbdulhayogluJune 2, 2024

In the rapidly evolving landscape of cybersecurity, no vendor should claim their product is effective unless they are transparent with their users and release their Cyber Transparency Metrics. At Xcitium, we believe that transparency and accountability are paramount. This is why we are inviting our competitors, CrowdStrike and SentinelOne, to follow our lead and publicly […]

Melih AbdulhayogluMay 19, 2024

Whoever runs fast wins the race! In today’s hyper-competitive business landscape, companies are constantly seeking ways to gain an edge over their rivals. One of the most effective strategies for achieving this is by accelerating the pace at which they run the Deming Cycle, also known as the PDCA (Plan-Do-Check-Act) cycle. This iterative process of […]

Melih AbdulhayogluApril 27, 2024

In many organizations, the sales and marketing teams often find themselves at odds over the quality of leads being passed along the sales pipeline. A common refrain from sales teams is that marketing fails to deliver leads that are genuinely ready for sales engagement. This friction, while commonplace, stems largely from a fundamental misalignment: a […]

Melih AbdulhayogluApril 27, 2024

1. Getting Attention of a Potential Customer Getting the attention of potential customers is primarily about capturing their attention and making them aware of your product or service. Here are some common steps involved: Identify the Target Audience: Understand who your potential customers are, including their demographics, interests, and needs. This step is crucial for […]

Melih AbdulhayogluApril 26, 2024

In an appointment-driven sales model, understanding the journey of a qualified lead through the AIDA (Attention, Interest, Desire, Action) framework is crucial for both marketing and sales teams. Each team plays a specific role in guiding potential customers from initial awareness to the final purchasing decision. Let’s break down these responsibilities and clarify how each […]

Melih AbdulhayogluApril 8, 2024

In the realm of sales, strategies and methodologies play a pivotal role in achieving success. One of the fundamental debates in sales management revolves around the choice between activity-based and outcome-based approaches. Each method has its merits and drawbacks, but understanding the nuances between them can significantly impact sales performance and overall business outcomes. Activity-Based […]

Melih AbdulhayogluNovember 13, 2021

Melih AbdulhayogluJuly 3, 2021

What is Malware/Ransomware? Malware/Ransomware is a legitimate code (within context of the CPU instructions) doing illegitimate things. So Code is legit because CPU understands and executes the code/instructions in this executable file that we call malware/ransomware. However what this code/instructions do is bad stuff for us… What is Malware/Ransomware Problem? You executing/running this malware/ransomware! If […]

Melih AbdulhayogluJuly 3, 2021

There are, in the main, two security postures in Cyber Security: 1-Allow ALL, deny BAD 2-Allow Good, deny REST Today the vast majority of cybersecurity world works with: (1) Allow ALL, deny BAD They try to Deny BAD by trying to detect it by using AI,ML, Heuristic, Behavior Analysis, EDR. I must say, the […]

Melih AbdulhayogluJanuary 10, 2021

Its 10pm night time…..someone knocks on your door…you answer the door….a total stranger……you invite this stranger in…….ask him to sit on your sofa……he is sitting there……it now has been 24 hours….this stranger is still sitting on your sofa… Can you say he is a good guy? Of course not! Absence of bad behavior does NOT […]