In many organizations, the sales and marketing teams often find themselves at odds over the quality of leads being passed along the sales pipeline. A common refrain from sales teams is that marketing fails to deliver leads that are genuinely ready for sales engagement. This friction, while commonplace, stems largely from
1. Getting Attention of a Potential Customer
Getting the attention of potential customers is primarily about capturing their attention and making them aware of your product or service. Here are some common steps involved:
Identify the Target Audience: Understand who your potential customers are, including their demographics, interests, and needs. This
In an appointment-driven sales model, understanding the journey of a qualified lead through the AIDA (Attention, Interest, Desire, Action) framework is crucial for both marketing and sales teams. Each team plays a specific role in guiding potential customers from initial awareness to the final purchasing decision. Let’s break down these responsibilities
In the realm of sales, strategies and methodologies play a pivotal role in achieving success. One of the fundamental debates in sales management revolves around the choice between activity-based and outcome-based approaches.
Each method has its merits and drawbacks, but understanding the nuances between them can significantly impact sales performance and